Mr. Pakman Blog

See How: Marketing Solutions on Mobile Phones

Nowadays, mobile phones are owned by almost all population of the world. Mobile phone has become secondary need of people lifestyle and the most essential part of today’s communication. The mobile phone is advanced day by day not only its size and design, but also the features and connectivity.

The implementation of high speed wireless connection with UMTS/3G, HSDPA/3.5G, and WiMAX/4G makes mobile phone to be available for multimedia and internet integration. Mobile phone has become much more interactive with wide range of user-friendly features including voice and video call, sms/mms, video cameras, java 3D games, digital TV, email, chatting, audio and video content streaming, rich internet applications (RIA), mobile internet access with broadband speeds, and many more.

Therefore, mobile browsing activities continue to increase rapidly. Mobile phone has been widely used to access information such as weather, voting, maps and directions, billing and fees, sweepstakes, restaurant and gas location, local news, movie and entertainment listings, etc especially through text messaging based services, generally given by cellular telecommunication provider itself as well as other third parties.

Advanced Telecom Services (ATS) as one of Interactive Voice Response (IVR) and Interactive Mobile Solutions providers believe that until now the text messaging service or SMS is the most effective media to run a mobile marketing. They agree that email marketing is less successful since the emergence of spamming that irritate many people, and that the response to SMS is faster than email and people do not need a specific phone for it. It is easy and simple.

As said before, mobile marketing with text messaging is not only related to advertising and promotion. In addition to mobile advertising, text messaging can be used as mobile notification for various purposes quickly. Nowadays many institutions provide text alerts to inform something in bulk to people who listed in their database marketing. For instance, many colleges and universities use SMS gateway to notify students about examination schedule, test score remedial, tuition payment, etc.

Anyone who is interested in how mobile marketing has developed and grown can visit 84444 dot com to learn more do-it-yourself mobile marketing solution for various case studies.